Joe Beatrice spends his day tasting whiskey, assessing the character of the contents of barrel after barrel throughout his multiple maturation warehouses. It’s one of his jobs, along with his two full-time blenders, to know the flavor profiles of the over 10,000 casks of bourbon and rye they own. But while this is standard work at a distillery, what’s different about Barrell Craft Spirits, the company Beatrice founded in 2013, is that it’s never distilled a drop.Barrell is one of the most celebrated of the new wave of non-distilling producers, or NDPs. In and of themselves, NDPs are nothing new; if you drink American whiskey, you’ve probably enjoyed many of them over the years, perhaps without even knowing it. Bulleit, for example. Or Redemption Rye, Templeton or Angel’s Envy. The list goes on.
Source: Why Blended Whiskey Makers Are Now Openly Discussing Their Spirits – Robb Report
