The company, led by chief executive and chairman Ryan Morris is commercializing technology that was developed initially at the Illinois Institute of Technology.Turntide’s basic innovation is a software controlled motor, or switch reluctance motor, that uses precise pulses of energy instead of a constant flow of electricity. “In a conventional motor you are continuously driving current into the motor whatever speed you want to run it at,” Morris said. “We’re pulsing in precise amounts of current just at the times when you need the torque… It’s software defined hardware.” The technology spent eleven years under development, in part because the computing power didn’t exist to make the system work, according to Morris.Morris was initially part of an investment firm called Meson Capital that acquired the technology back in 2013, and it was another four years of development before the motors were actually able to function in pilots, he said. The company spent the last three years developing the commercialization strategy and proving the value in its initial market — retrofitting the heating ventilation and cooling systems in buildings that are the main factor in the built environment’s 28% contribution to carbon dioxide emissions that are leading to global climate change.“Our mission is to replace all of the motors in the world,” Morris said.He estimates that the technology is applicable to 95% of where electric motors are used today, but the initial focus will be on smart buildings because it’s the easiest place to start and can have some of the largest immediate impact on energy usage. “The carbon impact of what we’re doing is pretty massive,” Morris told me last year. “The average energy reduction [in buildings] has been a 64% reduction. If we can replace all the motors in buildings in the US that’s the carbon equivalent of adding over 300 million tons of carbon sequestration per year.”That’s why Downey Jr.’s Footprint Coalition, and Bill Gates’ Breakthrough Energy Ventures and the real estate and construction focused venture firm Fifth Wall Ventures have joined the Amazon Climate Fund, Tony Fadell’s Future Shape, BMW’s iVentures fund and a host of other investors in backing the company.The company has raised roughly $180 million in financing including the disclosure today of an $80 million investment round, which closed in October.Buildings are clearly the current focus for Turntide, which only yesterday announced the acquisition of a small Santa Barbara, Calif.-based building management software developer called Riptide IO. But there’s also an application in another massive industry — electric vehicles.“Two years from now we will definitely be in electric vehicles,” Morris said. “Our technology has huge advantages for the electric vehicle industry. There’s no rare earth minerals. Every EV uses rare earth minerals to get better performance of their electric motors,” he continued. “They’re expensive, destructive to mine and China controls 95 percent of the global supply chain for them. We do not use any exotic materials, rare earth minerals or magnets.. We’re replacing that with very advanced software and computation. It’s the first time Moore’s law applies to the motor.”