Prospects For Harry And Meghan’s ‘Sussex Royal’ Brand

Harry and Meghan are reimagining the role of royalty in a 21st-century way. By claiming ownership of their personal brand, separate and distinct from “Brand Britain,” but still affiliated with it, they are creating a brand extension that could elevate the entire enterprise, most especially in the U.S.

Source: Prospects For Harry And Meghan’s ‘Sussex Royal’ Brand