Sharing Ideas to Move the Sport Forward
Published on December 10th, 2015
As the leading annual conference for the business of sailing and yacht racing, the 2015 Yacht Racing Forum in Geneva, Switzerland brought together 280 delegates December 7-8 to discuss the future of the sport and exchange best practice. Here are a few takeaways from the recent event…
Winning skipper of the Volvo Ocean Race, Ian Walker, shared his passion for every level of the sport, and believed that in some developed nations, kids are being so overcoached to the point where they want to leave the sport in their late teens, never to return.
This view struck a chord with C-Class Catamaran president, Steve Clark, and editor of Seahorse International magazine, Andrew Hurst. “We are absurdly over-coaching young sailors,” said Hurst. “We have very few Optimist champions who have gone on to win silverware [at senior level]. We need to inspire youngsters to look at sailing as a sport for life.”
‘A sport for life’ is one of the themes behind ISAF’s rebranding to World Sailing, which Gary Jobson said was part of a move to make ISAF more relevant to all aspects of the sport. It has been a time of big change for the Federation, with the recent departure of Peter Sowrey after just five months as the first ever CEO of ISAF.
“Peter Sowrey’s departure was a mutual decision,” said Jobson. “It was not a good fit from either perspective. He’s a good guy, a turnaround kind of guy. ISAF has a lot of diplomacy involved in it, and it just wasn’t going to work out. Our recruitment process wasn’t quite right. The question now is, do we want the CEO type person, or go back to a general secretary/ executive director? I do think that those of us on the Executive can do it better next time, because clearly we didn’t do the process correctly.”
Alastair Fox, head of Events at ISAF/World Sailing, said there were many reasons to be excited about the potential of Rio 2016 to showcase sailing to the world, whilst acknowledging the ongoing challenges of the venue, not least the widely reported problems of water pollution and the risk to the health of the athletes. The Federation, he said, had responded to the International Olympic Committee’s strong desire to see greater representation from emerging nations with a new continent-based qualification process for the Games.
“Athletes from emerging nations have the opportunity to qualify in all 10 events at the Olympics,” explained Fox. “Through the new qualifying structure for the Olympics, we’re hoping that we can inspire areas of the world, and nations who thought the Olympics was too far from them, to believe that it is now a realistic goal.”
Bringing more women into the sport was another hot topic, and the Forum welcomed the observations of Gabriella Ekelund, vice-president at SCA, the Swedish consumer brand that supported Sam Davies and her female team in the Volvo Ocean Race.
“We believe we have inspired and motivated the whole world around sailing and female sailors, and it was a great connect for us as a brand,” said Ekelund. “But it requires a lot of effort from an organisation to do it as successfully as we believe we did. That all gets factored into why we decided not to do a second Volvo Ocean Race. We believe we have advanced the thoughts around the idea of women in offshore sailing, and now it’s up to someone else to take that forward.”
The Forum also explored the areas of the sport that are thriving at other tiers below the Grand Prix level, such as Oakcliff Sailing Center near New York, headed up by another female role model, former America’s Cup sailor Dawn Riley.
Further down the east coast of the USA, Charleston Race Week has exploded from a hundred to more than 300 entries in the space of a few years, and event president Randy Draftz and his team always ask their customers what they could do better next year. A simple process of surveying your customers and striving to get ever closer to the perfect regatta experience. Simple advice, but very effective.
There was a strong feeling in the Forum that sailing with its myriad disciplines and events is a very fragmented sport. But over the course of the two days, some like Ian Walker were coming round to the idea that maybe we should celebrate the diversity in the sport. However, brand expert Richard Moore, CEO of Capitalize, argued the case for a clearer pathway from grassroots level up to the top echelons of the sport.
“From a sports perspective, sailing is in great health, with the events, the platforms and communities you have created,” observed Moore. “But if you can market yourself collectively [as a sport], it will be easier to get your message across [to global brands].”
– See more at: http://www.sailingscuttlebutt.com/2015/12/10/47534/#more